6 Week Summer Shred
Our flagship transformation programme. Coaching, nutrition, accountability — everything mapped out for you. Starts 11th May.
Early Bird — £249
Poole's authority in strength training & transformation
Train
Train
Stronger.
Live Better.
Expert personal training, strength coaching and body transformation in Poole. Small groups, real coaches, real results — for people who are serious about change.
1,250+
Members coached
25+
Years experience
1,900+
Lbs fat lost
Poole's strength & transformation specialists
Book Your Free Discovery Call
The area's leading strength coaches.
For over 25 years, 180 Strength has been the go-to gym in Poole for people who want real results — not just another membership. We specialise in strength training, body transformation and weight loss for adults who are serious about change.
Our expert coaches work with you in small groups and 1:1 sessions — so you always get proper attention, proper programming, and a team that actually knows your goals.
Whether you're looking for personal training in Poole, a structured transformation programme, or expert nutrition coaching — you're in the right place.
Book Your Free Discovery Call
1,250+
Members coached in Poole
25+
Years of expert coaching
1,900+
Pounds of fat lost
4
Expert coaches on team
What we offer
Everything you need
Everything you need
in one place.
1:1 Personal Training
Fully bespoke 1:1 coaching with an expert PT. Your goals, your pace, your programme — total focus, zero compromise.
Book Free CallSmall Group PT
All the quality of personal training in a small group of up to 4. Expert coaching, personalised plans, a fraction of the 1:1 cost.
Book Free CallNutrition Coaching
Simple, personalised nutrition strategies that work alongside your training. No crash diets — just a plan that fits your real life.
Book Free Call
Why 180 Strength
Why we're different.
There are plenty of gyms in Poole. Here's what makes 180 Strength the choice for people who are serious about results.
01
We coach. We don't just watch.
Every session has an expert coach in the room. Someone who sees your form, pushes you when needed, and keeps you progressing week on week.
02
Small groups. Real attention.
We cap our groups deliberately. You're never just a number at 180 — your coach knows your name, your goals, and your history.
03
Training and nutrition together.
Most gyms ignore nutrition. We don't. Every programme includes expert nutrition coaching — because you can't out-train a bad diet.
04
25 years of proven results.
We've been coaching in Poole for over 25 years. 1,250+ members. 1,900+ lbs of fat lost. The results speak for themselves.
05
Flexible timetable.
Classes from 6am to 9pm Monday to Friday, plus Saturday mornings. Free parking 2 minutes away. We make it easy to show up.
06
A community that keeps you going.
The accountability of training with others is the thing most people underestimate — until they experience it. At 180, it's built in.
Our coaches
Meet the team.
Every coach at 180 Strength is an expert in their field — not a weekend-certified PT, but a career coach with years of real-world experience transforming real people.
James Rufus
Head Coach & Founder
25+ years coaching in Poole. Specialist in body transformation, strength programming and helping people achieve results they didn't think were possible.
Sofia Rufus
Strength Coach & Nutritionist
Expert strength coach and qualified nutritionist. Sofia specialises in helping women build confidence, strength and sustainable healthy habits that last.
Nick
Lead Coach & Personal Trainer
Lead coach and personal trainer with a passion for progressive strength training. Nick's clients consistently achieve more than they thought possible.
Ash
Strength Coach & Personal Trainer
Strength coach and PT specialising in athletic performance and body composition. Ash brings energy, expertise, and meticulous attention to technique.
Gina
Online Nutrition Coach & PT
Online nutrition coach and personal trainer helping clients build sustainable habits from anywhere. Gina combines expert nutrition knowledge with effective programming for real, lasting results.
Member transformations
Real results.
Real results.
Real people.
These are real 180 Strength members from Poole and Bournemouth. Real coaching, real nutrition support, real results in 6 weeks.
6 week transformation
180 Strength, Poole
6 week transformation
180 Strength, Poole
6 week transformation
180 Strength, Poole
6 week transformation
180 Strength, Poole
6 week transformation
180 Strength, Poole
6 week transformation
180 Strength, Poole
What members say
Don't take
Don't take
our word for it.
★★★★★
"Best gym in Bournemouth and Poole. The coaches are exceptional, the programming is brilliant, and the results speak for themselves. I've trained everywhere — nothing comes close."
Mark D.
Age 44 · Poole
★★★★★
"Best 6 weeks of my life. I came in nervous and left feeling like a completely different person — stronger, more confident, and genuinely loving training for the first time."
Sarah M.
Age 43 · Poole
★★★★★
"We lost 22kg between us. My husband and I joined together and the transformation has been incredible. The nutrition coaching was the bit that made the difference."
Claire & David T.
Poole
★★★★★
"My life changed forever. That's not an exaggeration. The accountability, the coaching, the community — I've never experienced anything like it in 20 years of going to gyms."
Dan F.
Age 39 · Poole
Classes & sessions
Something for everyone.
From barbell-based strength programmes to Pilates and HIIT conditioning — we have classes for every goal, every level, and every schedule.
180 Forge
Strength · Barbell
Progressive barbell-based strength training. Squats, deadlifts, presses — structured programming, expert coaching, serious results.
Thrive
Strength · All Levels
Smart, personalised coaching in a small group. Built for people who want to get stronger, move better, and feel great — whatever their starting point.
Met-Con
Strength · Conditioning
Fast-paced strength and HIIT conditioning. Burn fat, build fitness, improve work capacity. No two sessions the same.
Small Group PT
Personal Training
All the attention of 1:1 PT in a group of max 4. Fully tailored plans, expert coaching, total accountability.
Pilates
Core · Flexibility
Low-impact mat-based sessions. Core strength, posture, flexibility. The perfect complement to strength training or running.
Strength Club
Powerlifting · Advanced
Pure barbell strength. Squat, bench, deadlift progressions. Ideal for powerlifters or anyone whose goal is to get seriously strong.
Mon–Fri: 6:00am – 9:00pm · Saturday: Morning sessions · Free parking 2 mins away
Book a Free Trial Class
Find us in Poole
We're in the heart
7 Dear Hay Lane
Poole, BH15 1NZ
Book Free Discovery Call
We're in the heart
of Poole.
Address
180 Strength7 Dear Hay Lane
Poole, BH15 1NZ
Parking
Free parking available just 2 minutes away — no need to stress about where to leave the car.
Opening times
Mon – Fri: 6:00am – 9:00pm
Saturday: Morning sessions
Classes running throughout the day — there's always a slot that fits.
Serving the area
We train members from across Poole, Bournemouth, Wimborne and the surrounding areas. The best personal training gym in Dorset — come and see for yourself.
7 Dear Hay Lane, Poole BH15 1NZ · Personal training gym Poole
Ready to
start?
Book a free, no-obligation discovery call with James. We'll talk about your goals, your lifestyle, and whether 180 Strength is the right fit for you. No pressure. No hard sell. Just an honest conversation.